In July the Group’s overall market share rises to 29.9% (+0.4 percentage points)
Important growth in scooters: market share reaches 37.6% (+1.7 points)
Pontedera, 2 August 2011 – In July the Piaggio Group recorded new growth in its share of the Italian two-wheeler market to 29.9% of the overall market (+0.4 percentage points from July 2010).
According to data published today by Confindustria Ancma, the association of Italy’s leading two-wheeler constructors, the Piaggio Group’s growth stemmed specifically from its excellent performance in scooters (50cc and over 50cc), where it achieved an overall share of 37.6% in July 2011, an improvement of 1.7 percentage points from July 2010.
In 50cc scooters, the Group market share was 51.3% (+1.5 percentage points from July 2010), thanks to the outstanding performance of the Aprilia Scarabeo, Piaggio Liberty and Vespa LX, which hold the three top places in the sales scoreboard. In branded scooters (over 50cc), the increase with respect to July 2010 was 1.8 percentage points, raising the Group share in Italy to 31.2%. This result arose from the impressive sales of the Liberty and Scarabeo lines, and the constant progress reported by the Vespa brand strengthened by the arrival of the new Vespa PX.
Among the best-selling vehicle ranges on the Italian market, in July the Piaggio Group accounted for four of the top ten ranges in the over 50cc scooter sales scoreboard: Piaggio Beverly, Piaggio Liberty, Scarabeo and Vespa LX.