The Corporate Social Responsibility (CSR) model adopted by Piaggio is based on its mission and the values which have made a name for the company over the years and which are the cornerstone of the Group's Code of Ethics, established in 2004.
The mission and values form the basis for strategic sustainability objectives, based on contexts that are important for the Group: economic sustainability, product sustainability, environmental sustainability and social sustainability. With these and the strategic objectives it has defi ned, the Group has prepared a mid/long-term sustainability plan. This plan is reported on in the Corporate Social Responsibility Report with the utmost transparency and with a view to continually improving economic, environmental, social and product performance.
The whole process is coordinated by a committee specifically set up in 2008: the Business Ethics Committee.
Piaggio’s Corporate Social Responsibility Model
Sustainable Development Goals
On 25 September 2015, the United Nations, together with governments, institutions and civil society, adopted 17 sustainable development goals (SDGs), outlined through 169 milestones to be achieved by 2030 in order to fight poverty, protect the planet and ensure prosperity for all.
These goals are interconnected and indivisible, and balance the three dimensions of sustainable development: economic, social and environmental.
The SDGs are common objectives which apply to areas that are fundamental to ensuring sustainable development throughout the world, such as combating hunger and poverty, protecting resources, promoting responsible consumption, providing access to education and reducing inequality of all types.
These are shared goals, meaning that everyone (countries, institutions, individuals) is required to contribute to achieving these.
As such, companies must also play an active role; their own resources and skills can have a fundamental impact on the achievement of the overall objectives.
After an initial process of analysis and evaluation, the Group believes that its activities can contribute to the achievement of the following SDGs:
5. Gender equality and emancipation of women
8. Economic growth
9. Industrial and infrastructural innovation
11. Sustainable cities and communities
12. Sustainable consumption and production
The Group’s objectives include creating value for all shareholders, while complying with ethical business principles and adopting a number of key social values.
Specifically, the Group’s industrial strategy is founded upon technological innovation, which in turn is focused on environmentally-friendly mobility.
In this context, the Group considers research into cutting-edge solutions as a critical factor for successful investment choices and industrial and commercial initiatives. Innovation is geared to cutting pollutant emissions and consumption, as well as increasing vehicle safety. Furthermore, Piaggio Group strongly believes that stakeholder engagement is one of the fundamental elements in the development of Piaggio and the communities in which it operates, both in terms of economic success and social wellbeing.
Safeguarding the environment while carrying out all company operations is essential for humankind, technology and nature to coexist peacefully. The Group therefore makes sustainable products, which must be manufactured using production facilities with minimal environmental impact. Production systems are made sustainable through optimising process efficiency and converting facilities that are no longer competitive.
In particular, the environmental strategy for the Group's production sites is designed to promote a more rational use of natural resources, and to minimise harmful emissions and waste from production.
People are fundamental for Piaggio. They are vital to creating added value in the long term. The Group has defined objectives for the growth, promotion and training of human resources, ensuring that each person is rewarded for the contributions they make and that their expectations and goals are met.
In order to achieve the objective of sustainable development, growth must go beyond the boundaries of the company. It must go further afield to reach suppliers and dealers, with whom Piaggio wants to cooperate being a reliable partner, forging a common ground to work and grow together, to create value for the end customer. The success of a company over time is closely linked to customer confidence and satisfaction: customers must be listened to, informed and respected, establishing relations based on transparency and trust.
Piaggio’s commitment is demonstrated by the trust and interest it attracts from socially responsible investors, who have been among the parent company’s main shareholders for a number of years.