Media relations policy
Piaggio Group considers effective corporate communication to be a fundamental and highly strategic business lever, something that contributes to creating and enhancing corporate value.
In a complex scenario where companies find themselves having to deal with an increasing number of stakeholders on a daily basis – each of them focusing on different interests and cultures and hence totally different expectations – the Piaggio Group considers effective corporate communication to be a fundamental and highly strategic business lever, something that contributes to creating and enhancing corporate value.
Within such a scenario, integrated communication programs and strategies determine the trust levels in reference public sectors and consumers when such strategies not only integrate a series of different communication levers, but also and more importantly, they integrate communication flows and key messages. In this phase where so much is focused on the globalisation of industrial and marketing activities, the Piaggio Group also views communication with emerging countries to be another fundamental brick in the wall, for it is based on in-depth knowledge of the norms, history and culture of each individual country.
Media relations are a vital part of the Piaggio Group’s integrated communication strategies and are directed at a wide range of European and international recipients. The wide range of activities aim to improve levels of awareness and comprehension of the new products, communicating the Groups values and the different business and brand lines applied to sporting activities. They also deal with the prompt and co-ordinated updating of the economic and financial performance of the Group, the development of new projects and the most important events that will have an impact on the Group’s performance in the future.
Maximum levels of transparency, clear concise messages with constant attention paid to endorsing the Group’s key strategic values, i.e. safety and environmental sustainability, constant core elements of the communication activities (whether for products, sporting agendas, corporate, economic or financial aspects). This is what the Piaggio Group aim to achieve with their media relations, as it is convinced that the relationship between journalists and the Group’s media relations should be developed in a manner that has a common goal for all those concerned: providing readers with important, current and reliable information.