Coty Inc. and Piaggio Group announce fragrance partnership

Feb 17 2014 11:14
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Beauty Leader to Launch Signature Scents for Iconic Italian Lifestyle Brand Vespa

 

NEW YORK, MILAN February 17, 2014 – Leading global beauty company Coty Inc. (NYSE: COTY) and Piaggio Group (PIA.MI) the leading European manufacturer of two-wheel motor vehicles, announced today the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name.

Vespa is one of Italy’s most iconic brands. A symbol of Italian style, technology, creativity and elegance worldwide, Vespa is not just a scooter, but an icon. Having sold over 18 million scooters since its creation in 1946, Vespa’s success is a truly unprecedented phenomenon.

The duo Vespa fragrance line is expected to debut in May 2014.

 

www.piaggiogroup.com

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