Piaggio Group: Gowth on Italian Two-Wheeler Market in August

Sep 01 2009 11:14
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Significant expansion in high-end motorcycles.
Piaggio Beverly 300 Tourer outright best-seller for third month running.
Increase of 2.1 percentage points in overall Italian market share from January to August compared with 2008.

Pontedera, 1 September 2009 – According to data published today by Confindustria Ancma, the association of Italy’s leading two-wheeler constructors, in August the Piaggio Group once again increased its Italian market share in the various segments of the twowheeler sector.

Group total market share in August reached 32.9%, an increase – according to Confindustria Ancma data – of 1.2 percentage point from August 2008.

The improvement arose specifically from growth in branded scooters (34.7% market share, +1 percentage point from August 2008), accompanied by strong performance in over 50cc motorcycles (6.5% share in August 2009, +1.3 percentage points from August 2008), notably in the over 700cc segment where the Piaggio Group reported growth of +3.1 percentage points compared with 2008, boosting its Italian market share to 10.3% thanks to the Aprilia and Moto Guzzi brands.

In August, the Piaggio Beverly 300 Tourer was the outright best-seller on the Italian market, for the third month running.

Thanks to its performance in August, the Piaggio Group’s overall market share in Italy for the first eight months of 2009 rose to 30.1%, a 2.1 percentage point increase from the corresponding year earlier period. Specifically, the Group reported an improvement of 2.8 percentage points in branded scooters, as well as a constantly positive trend in branded motorcycles with growth of 0.3 percentage points from January-August 2008.

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