Charity activities and sponsorships
2018 saw the consolidation of the collaboration between the Piaggio Group and (RED) - an association founded in 2006 by Bono and Bobby Shriver - which has contributed US$360 million to the Global Fund for the fight against AIDS, tuberculosis and malaria. The aid provided by (RED) to the Global Fund had an impact on more than 70 million people through activities such as prevention, treatment, counselling, HIV testing and support services. As part of the partnership, a Vespa 946 (RED) was built, which is currently being marketed in Europe, Asia, the Pacific Area and the United States. For each Vespa 946 (RED) sold, US$150 will be donated to the Global Fund and the fight against AIDS. A concrete and valuable contribution, thanks to which (RED) will be able to guarantee more than 500 days of medical care to save lives threatened by HIV and help prevent the transmission of the virus from HIV-infected mothers to their unborn children.
Charity events supporting the partnership were also organised in Europe, Asia and India.
In the US and Canada, Vespa (RED) products were the stars of the Shopathon charity marathon and were put on sale through Amazon.
Piaggio also continued the Vespa for Children project in 2018, a humanitarian charity initiative which, by involving the Group’s companies, intends to create charitable projects aimed at promoting social solidarity in the fields of health and social care for children in developing countries.
Piaggio Vietnam in particular has been very active in the support of local associations that deal with families in need and education for children.
The Indian subsidiary has also supported a number of local initiatives for non-profit organisations that work in the fields of health and education.
In Italy, under the aegis of the Vespa for Children project, Piaggio took part in various events held in 2018 to help the community, donating vehicles for charity auctions and raising funds for the Italian Association for Cancer Research, AIRC, and the children’s charity Fondazione Laureus.
The Group took part in some very important cultural events, like for example the Mantua Literature Festival, not to mention other events organised by the Vespa World Club.
Lastly, for some years now, for the end of the year holidays, together with the entire Immsi Group, Piaggio Group fosters educational and rehabilitative activities for disabled children affected by brain damage by making a donation to the “Casa del Sole Onlus” association, in the name of all the employees of the Immsi and Piaggio groups. In forty years of activities, the non-profit making organisation Casa del Sole Onlus has assisted over five thousand children affected by brain damage and been a valuable source of help for their families.
The partnership between Moto Guzzi and Canottieri Moto Guzzi was renewed in 2018. During Open House at Mandello del Lario in September, the historic site of this Rowing Club was chosen as the location for an event dedicated to Moto Guzzi fans.
The Group’s economic efforts are summarised in the paragraph concerning the determination and distribution of added value.