Charity activities and sponsorships
2019 saw the consolidation of the collaboration between the Piaggio Group and (RED) - an association founded in 2006 by Bono and Bobby Shriver - which has contributed US$360 million to the Global Fund for the fight against AIDS, Tuberculosis and Malaria. The aid provided by (RED) to the Global Fund had an impact on more than 70 million people through activities such as prevention, treatment, counselling, HIV testing and support services.
The partnership was expanded to include not only the Vespa 946 (RED), but the Vespa Primavera (RED) too, which will be available on the market from spring 2020. The Vespa 946 (RED) is sold in Europe, Asia, the Pacific Area and the United States. For each Vespa 946 (RED) sold, US$150 will be donated to the Global Fund and the fight against AIDS. A concrete and valuable contribution, thanks to which (RED) will be able to guarantee more than 500 days of medical care to save lives threatened by HIV and help prevent the transmission of the virus from HIV-infected mothers to their unborn children.
Charity events supporting partnerships were also organised in Europe, Asia and India. In Europe, and particularly in Paris, the window displays of MOTOPLEX stores were painted red in support of the (RED) project for World Aid's Day.
Piaggio Fast Forward, the Piaggio Group's robot company has announced its partnership with Red, presenting Gita32 (RED), its first limited-edition capsule collection. For each Gita-Red sold, US$50 will be donated to the Global Fund.
The last stage in the MotoGP season, in Valencia, also supported the global fund. Aprilia motorbikes were decked out in red, with a special (RED) livery and all sponsors waived their visibility to support the cause.
In the US and Canada, Vespa (RED) products were the stars of the Shopathon charity marathon and were put on sale through Amazon.
Lastly, (RED) accompanied participants in the MOTO GUZZI Experience event held in Tunisia from 23 November to 2 December. Participants paid tribute to the cause, having their photograph taken on the Star Wars set, wearing the Vespa (RED) t-shirts.
During 2019, the Piaggio Group continued to support activities of the Vespa for Children project, a humanitarian charity initiative which, by involving the Group’s companies, intends setting up charitable projects to promote social solidarity in the fields of health and social care for children in developing countries.
Piaggio Vietnam in particular has been very active in the support of local associations that deal with families in need and education for children.
The Indian subsidiary has also supported a number of local initiatives for non-profit organisations that work in the fields of health and education.
In Italy, Piaggio took part, also under the aegis of the Vespa for Children project, in various events held in 2019 to help the community, donating vehicles for charity auctions and raising funds for the Italian Association for Cancer Research (AIRC) the International Organization for Migration (IOM) and the children's charity Fondazione Laureus.
The Group took part in some very important cultural initiatives, such as the Mantova Literature Festival, not to mention other events organised by the Vespa World Club.
Lastly, for some years now, for the end of the year holidays, together with the entire Immsi Group, Piaggio Group has been fostering educational and rehabilitative activities for disabled children affected by brain damage by making a donation to the “Casa del Sole Onlus” association, in the name of all the employees of the Immsi and Piaggio groups.
In forty years of activities, the non-profit making organisation Casa del Sole Onlus has assisted over five thousand children affected by brain damage and been a valuable source of help for their families.
The partnership between Moto Guzzi and Canottieri Moto Guzzi was renewed in 2019. During the Open House event at Mandello del Lario, last September, the Canottieri rowing team starred in the event, recounting its success stories from the Open House stage.
The Group's economic efforts are summarised in the paragraph concerning the determination and distribution of added value.
32 For a further description of the Gita, please see the section "The product dimension”.