By pursuing a constructive ongoing dialogue with its stakeholders, Piaggio aims to develop an integrated approach to managing the environment it operates in.

Developing a corporate social responsibility strategy goes hand in hand with defining the company's business context and all its players, inside and outside the organisation, whose activities have an impact on company operations. In fact stakeholders are defined as having an interest in or various expectations (social, economic, professional, human) of the company. Based on this definition, the Group has identified categories of stakeholders in relation to its operations.

Map of Piaggio Group stakeholders

Map of Piaggio Group stakeholders

By pursuing a constructive ongoing dialogue with its stakeholders, Piaggio aims to develop an integrated approach to managing the environment it operates in. Careful monitoring of all its stakeholders' expectations is a great opportunity for it to further improve its operations. It is in this context that Piaggio is focusing its efforts: on identifying possible areas for improvement so it can provide products that always meet the expectations of its customers, communicating its philosophy and business model clearly and effectively at all times.
The corporate website of the Piaggio Group – www piaggiogroup com – is designed to offer clear and up-to-date information on financial and institutional aspects, and on the corporate activities of the Group. It plays a central role in communications between the company and its stakeholders.

Map of significant issues and methods for engaging stakeholders

Customers and dealers

Engagement methods

  • Contact centre
  • Customer satisfaction surveys
  • Communication outlets (websites, social media)
  • Events (travelling tests, trade fairs)
  • Dealer website
  • Dealer support services/Help desk
  • Motoplex (new sales format)

Customers and dealers

Suppliers

Engagement methods

  • Daily relations
  • Suppliers portal

Suppliers

Local Communities

Engagement methods

  • Meetings,exhibitions and events
  • Rallies
  • Charity activities

Local communities

Institutions and Public Administration

Engagement methods

  • Ongoing dialogue on legal developments
  • Periodic ad hoc meetings
  • Participation in parliamentary committees appointed to discuss and formulate new regulations
  • Meetings and presentations

Institutions and Public Administration

Medium

Engagement methods

  • Press releases
  • Events and company communication initiatives
  • Press product launches
  • Product test rides
  • Wide
  • Piaggio Magazine
  • Websites

Medium

Shareholders and lenders

Engagement methods:

  • Conference call/Road Show
  • Piaggio Analyst and Investor Meeting
  • Corporate website

Shareholders and lenders

Human resources

Engagement methods:

  • Company intranet
  • Piaggio InfoPoint
  • Piaggio Net International
  • Web Mail
  • Evaluation Management System
  • Wide - Piaggio Magazine
  • Meetings with trade unions

Human resources

Universities and Research Centres

    Engagement methods

    • Cooperation in research projects
    • Teaching/internship activities

    Universities and Research Centres

      Share on...