By pursuing a constructive ongoing dialogue with its stakeholders, Piaggio aims to develop an integrated approach to managing the environment it operates in.
Developing a corporate social responsibility strategy goes hand in hand with defining the company's business context and all its players, inside and outside the organisation, whose activities have an impact on company operations. In fact stakeholders are defined as having an interest in or various expectations (social, economic, professional, human) of the company. Based on this definition, the Group has identified categories of stakeholders in relation to its operations.
Map of Piaggio Group stakeholders
By pursuing a constructive ongoing dialogue with its stakeholders, Piaggio aims to develop an integrated approach to managing the environment it operates in. Careful monitoring of all its stakeholders' expectations is a great opportunity for it to further improve its operations. It is in this context that Piaggio is focusing its efforts: on identifying possible areas for improvement so it can provide products that always meet the expectations of its customers, communicating its philosophy and business model clearly and effectively at all times.
The corporate website of the Piaggio Group – www piaggiogroup com – is designed to offer clear and up-to-date information on financial and institutional aspects, and on the corporate activities of the Group. It plays a central role in communications between the company and its stakeholders.
Map of significant issues and methods for engaging stakeholders
Customers and dealers
Engagement methods
- Contact centre
- Customer satisfaction surveys
- Communication outlets (websites, social media)
- Events (travelling tests, trade fairs)
- Dealer website
- Dealer support services/Help desk
- Motoplex (new sales format)
Suppliers
Engagement methods
- Daily relations
- Suppliers portal
Local Communities
Engagement methods
- Meetings,exhibitions and events
- Rallies
- Charity activities
Institutions and Public Administration
Engagement methods
- Ongoing dialogue on legal developments
- Periodic ad hoc meetings
- Participation in parliamentary committees appointed to discuss and formulate new regulations
- Meetings and presentations
Medium
Engagement methods
- Press releases
- Events and company communication initiatives
- Press product launches
- Product test rides
- Wide
- Piaggio Magazine
- Websites
Shareholders and lenders
Engagement methods:
- Conference call/Road Show
- Piaggio Analyst and Investor Meeting
- Corporate website
Human resources
Engagement methods:
- Company intranet
- Piaggio InfoPoint
- Piaggio Net International
- Web Mail
- Evaluation Management System
- Wide - Piaggio Magazine
- Meetings with trade unions
Universities and Research Centres
Engagement methods
- Cooperation in research projects
- Teaching/internship activities