We are dedicated to the mobility of people and things through high-value products and services that redesign and improve our lifestyles.
We are committed to broadening the horizons of our brands and products by constantly promoting technological innovation, uniqueness of design, attention to quality and safety, respecting communities and the environment.
We are customer-driven. The customer’s satisfaction, safety, pleasure and emotions come first. We develop products to customer requirements, accompanying the changes in the ecosystem within which customers move.
We believe in people as our fundamental heritage, in their skills and genius, and we do so consistently with our deepest values, such as integrity, transparency, equal opportunities, respect for individual dignity and diversity.
For these reasons, we are not just vehicle manufacturers.
Through technological and social progress, we champion global mobility, in a responsible and sustainable way. Our aim is to make the quality of our life and that of future generations better.
Managing and developing a fast, flexible organisation, in which all processes, persons and external partners (suppliers and dealers) are focused on the generation of value perceivable by the client.
Achieving objectives for returns on capital investment to meet the expectations of shareholders and ensure ongoing growth.
Nurturing the capabilities and talents of each individual, attracting and retaining the highest value resources.
Investing in brand strength as leverage for developing market share and building a unique and distinctive market positioning.
Developing innovative products that stand out for their unique style, quality, safety, energy efficiency and low environmental impact.
Becoming a truly multinational business in terms of organisation, culture, global market presence and respect for local culture in each of the countries in which the group operates, and in exemplary the way its international human resources are handled.